“Their range of gold jewellery is beautiful and the quality and craftsmanship really stand out. They made the whole experience feel comfortable and personal rather than rushed.”
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Samiul HussainGoogle review
The warmth of 22ct gold, chosen with you.
A family gold jewellers on Bethnal Green Road, E2 — 22ct gold shown to you with time and honest advice.
4.6from 86 Google reviews
310 Bethnal Green Road, E2 0AG
Open six days a week
22ctGold
Ranihaar in 22ct goldFrom the cabinet at Bethnal Green Road
“You can tell they genuinely care about their customers, and take pride in the service.” The reviews say the same thing again and again: unhurried, honest, and proud of the gold.
“Ukba was incredibly helpful and patient, explaining the artistry behind the pieces. Despite the shop being busy, we genuinely felt like the only customers there. Never rushed or pressured.”
H
Hakim MuhammadGoogle review
“Talha helped my mum find the perfect bangles. He understood exactly the style she was looking for, beautiful but also great value for money. Attentive, patient and genuinely caring.”
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Tanbir ZamanGoogle review
The cabinet
Real gold from the trays at Bethnal Green Road
Every piece below is photographed in the shop. Switch between the trays to see what's in, then call and we'll set some aside to try on.
Gold prices move daily, so the team gives every price over the counter. Photographs are from the shop's own Google listing.
For the big day
Bridal gold, chosen without the rush
Bangles, sets and the pieces that make an occasion. Bring a photo of the outfit or the look you're after, take your time across the trays, and leave with something that fits the day and the budget.
“My wife is absolutely thrilled with how they look and fit. The detail in the 22ct gold is stunning, and they treated us like family.”
Mohammed Alam · Google review- Bring the look
- Try across the trays
- Honest price, no pressure
The shop
A gold jewellers on Bethnal Green Road
Kowaj Jewellers sits on the corner of Bethnal Green Road in E2, part of the row of gold shops that East London families have trusted for gifts, weddings and everyday pieces for years.
The welcome is the thing people write about: time to look, someone to explain the artistry, and a straight answer on price. Whether it's a first pair of earrings or a full bridal set, the team wants you to walk out happy, then come back.
Speciality22ct gold, bangles, ranihaar, earrings & chains
The welcomeUnhurried, honest advice, no pressure to buy
Find us310 Bethnal Green Road, London E2 0AG
Find us
Pop in on Bethnal Green Road
A few minutes from Bethnal Green Underground, on the market end of the road. Open six days a week, closed Sundays.
310 Bethnal Green Rd, E2 0AG · near Bethnal Green UndergroundOpen in Google Maps →
Kowaj Jewellers
310 Bethnal Green Road, London E2 0AG
| Monday | 11:00 – 18:00 |
| Tuesday | 11:00 – 18:00 |
| Wednesday | 11:00 – 18:00 |
| Thursday | 11:00 – 18:00 |
| Friday | 14:00 – 18:00 |
| Saturday | 11:00 – 18:00 |
| Sunday | Closed |
Good to know
Questions people ask
What kind of jewellery do you sell?
Kowaj Jewellers is a gold jewellers on Bethnal Green Road specialising in 22ct gold: bangles and bracelets, ranihaar and necklaces, earrings and jhumka, chains and rings, plus pieces and sets for weddings and special occasions. The collection changes as new stock comes in, so it's always worth a look in person.
How much do things cost?
Gold prices move every day, so rather than print a figure that goes out of date, the team gives you an honest price over the counter for the exact piece and weight you're looking at. Customers regularly mention the value for money, so do ask, there's no pressure to buy.
What are your opening hours?
We're open Monday to Thursday and Saturday from 11:00 to 18:00, and Friday from 14:00 to 18:00. We're closed on Sundays. The pill near the top of this page shows, live, whether the shop is open right now.
Can you help me choose for a wedding or a gift?
Yes, that's what people come in for. Bring a photo of the outfit or the person's style, take your time across the trays, and the team will talk you through what suits and what fits the budget. Reviewers describe being treated “like family” and never feeling rushed.
Where exactly are you, and how do I get there?
You'll find us at 310 Bethnal Green Road, London E2 0AG, a few minutes' walk from Bethnal Green Underground (Central line) and close to the Bethnal Green Road market. Directions and a map are just above.
Do you do repairs, resizing or custom orders?
Many local gold jewellers do, but rather than promise something we haven't confirmed, the best thing is a quick call on 020 7729 2277 to ask about your specific piece, we'll tell you honestly what we can help with.